A Lecture in creativity. Chang Sik Kim who is teaching at the San Jose State University, Department of Design, Graphic Design Program is a typographer, visual communication designer and a member of the GRANSHAN jury.

»I love to play with signs, symbols, and icons. Which is why I was fascinated by a similar element of visual play utilizing type known as typogram. This sort of visual expression empowers memorable,  symbolic, and conceptual message to its audience.« This is how Chang Sik Kim outlines his concept of »typogram«.

Relating to a quotation from Paul Klee, »One eye sees, the other feels«, he virtuously plays with all possible impacts that this concept offers him. A stunning balancing act between reduction and diversity.