You make it happen: document demand, typeface supply

Speaker

Typefaces are are a mirror of their times: the place, the people, the conditions of document-making and reading. Through them we can see the limitations of technology and economy, and the opportunities of human endeavour and imagination.

In our globalised, multi-script, multi-language typographic environment typefaces have evolved rapidly to respond to the needs of these new, more complex communities. And, in the process, typeface design reveals the crucial dialogue between tradition and modernity that communities engage in, in times of rapid change.

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